May 14, 2020 | Search Marketing Fundamentals, Website Usability
On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above....
Nov 27, 2019 | Search Marketing Fundamentals
Website Speed Optimization for 2020From SEO to conversions, to user experience and beyond, page speed has a direct correlation to the success of your website. The investment of time and resources into developing a well thought through website speed optimization plan...
Mar 28, 2018 | Search Marketing Fundamentals
From October, Google’s Chrome browser will warn users that all non-HTTPS pages that ask for user input are insecure. If your site has forms that accept user input and doesn’t have an SSL certificate, you may see a reduction in conversions as Chrome users are...
Mar 7, 2018 | Search Marketing Fundamentals
Google has flipped the switch on a native Google Chrome ad-blocker that is intended to clean-up the web while ensuring that well-behaved advertisers are not penalized. Google Chrome is far-and-away the most popular web browser on the desktop and on mobile, so the news...
Jun 8, 2017 | Search Marketing Fundamentals
There is proof of a large boost recently for sites running fully on HTTPS (secure) from Google organic search traffic. In the past, there was only a slight increase; the reward seems quite real now. The proof was from a company that runs thousands of websites in a...
Feb 13, 2017 | Search Marketing Fundamentals
As 2017 kicks into full gear, we are starting to see the numerous predictions surrounding Google implementing a better user experience come to fruition. January was far from quiet, with a major change being noticed in terms of Google reporting backlinks and either...
